Technology Market Research
Technology sectors move at a pace few research partners can match — product cycles shorten, categories collapse into one another, and yesterday's taxonomy no longer describes today's market. Meraki Research works with technology companies across South Africa, the rest of Africa and international markets to produce the evidence they need to position, price and prioritise with confidence.
Why Technology Research Matters
- Category definitions shift quarterly — generic syndicated research ages out before the findings reach the boardroom.
- Buying committees are hybrid (technical, financial, procurement, end-user) and each cohort needs a separate instrument to surface genuine signal.
- Product-led growth demands behavioural telemetry interpretation, not just stated-preference surveys.
- African technology adoption curves diverge sharply from EU and US benchmarks — local context is non-negotiable.
- POPIA compliance changes how primary research is scoped, consented and stored, particularly for B2B datasets enriched from third parties.
Our Technology Research Services
Jobs-to-be-Done Discovery
Qualitative programmes that strip away feature talk and surface the underlying switching triggers, forces of progress and anxiety. We run JTBD interviews in six African markets routinely.
Category Sizing and TAM Modelling
Bottom-up addressable market models that account for cloud spend, SME digitisation rates and connectivity constraints across SSA rather than extrapolating from Gartner North America baselines.
Pricing and Packaging Research
Van Westendorp, Gabor-Granger and conjoint designs calibrated for technical buyers, including plan architecture testing for seat-based and consumption-based models.
Competitive Intelligence
Structured teardowns of competitor positioning, pricing, funnel and partner ecosystems — primary-sourced, not scraped.
User and Developer Research
Moderated and unmoderated studies with engineers, data scientists and platform administrators, including API documentation usability audits.
Win-Loss and Customer Churn Analysis
Independent third-party interviews with closed-won, closed-lost and churned accounts to produce attributable reasons rather than sales-team hypotheses.
How We Approach Research in This Sector
We combine primary qualitative depth with behavioural data triangulation — stated intent rarely matches product telemetry, so we insist on access to both. Every engagement begins with a hypothesis tree and a decision log, so the research answers questions the leadership team will actually use rather than questions that are merely interesting.
Why Choose Meraki Research for Technology?
- Researchers with direct operating experience in SaaS, platform and infrastructure businesses — not career agency staff.
- Panel access across 40+ African markets for both consumer and B2B technical respondents.
- POPIA-native research operations, with documented consent, retention and cross-border transfer protocols.
- Delivery in formats product and commercial teams already use — Notion, Linear, Figma, not just slide decks.
What We Deliver
| Deliverable | Format | Typical Timeline |
|---|---|---|
| Hypothesis and Decision Log | Notion workspace | Week 1 |
| Primary Research Readout | Slide deck with embedded clips | Week 4–6 |
| Segmentation and Persona Set | Figma + JSON export | Week 6 |
| Pricing Recommendation Memo | PDF + model workbook | Week 7 |
| Quarterly Tracker Refresh | Dashboard + commentary | Ongoing |