Is Your Sponsorship Working?
Sponsorship research answers the question every sponsor asks: is this investment delivering brand results? Meraki Research designs measurement programmes that quantify sponsorship awareness, brand association, attitude shift, and commercial return.
Sponsorship Awareness & Attribution
Can your target audience correctly identify your brand as a sponsor? We measure aided and unaided sponsorship awareness, correct attribution versus misattribution, and clutter effects from competing sponsors.
Brand Association Transfer
Effective sponsorship transfers positive associations from the property (event, team, cause) to your brand. We measure whether this transfer is happening — and whether it is building the specific brand attributes you intended.
Sponsorship ROI
We calculate sponsorship return on investment by measuring the incremental brand and commercial impact attributable to the sponsorship versus equivalent media spend — giving you a clear basis for renewal or reallocation decisions.
Sponsor-Property Fit
Before you commit to a sponsorship, we evaluate perceived fit between your brand and the property. Strong fit amplifies returns; poor fit wastes budget and risks negative association.