What Really Drives Your Outcomes?
Key driver analysis reveals the attributes that have the greatest statistical impact on the outcomes you care about — satisfaction, NPS, purchase intent, or loyalty. Unlike stated importance questions, derived importance shows what actually moves the needle.
Methodology
We use multiple regression, Shapley value decomposition, and structural equation modelling to isolate the independent contribution of each attribute to your target outcome — accounting for multicollinearity and producing actionable priority maps.
Priority Mapping
We plot attributes on an importance-performance matrix, identifying: protect (high importance, high performance), improve (high importance, low performance), monitor (low importance, high performance), and deprioritise (low importance, low performance).