Understanding the Green Consumer
Green consumer research maps the attitudes, intentions, and actual behaviours of consumers toward sustainable products, eco-labelling, and environmentally responsible brands. Meraki Research helps organisations understand what sustainability means to their customers — and what it takes to convert green intent into green purchases.
The Intention-Action Gap
Most consumers say they want to buy sustainably. Far fewer actually do. Our research quantifies this gap for your category and identifies the specific barriers — price sensitivity, convenience, trust, information overload — that prevent conversion.
Willingness to Pay for Sustainability
We use conjoint analysis and pricing research to determine the real premium consumers will pay for sustainable attributes in your product or service — accounting for hypothetical bias and category-specific dynamics.
Eco-Label & Certification Research
Do consumers notice your sustainability certifications? Do they trust them? We test recognition, comprehension, and purchase influence of eco-labels and sustainability claims across categories.
Sustainable Packaging Research
Packaging is often the most visible sustainability touchpoint. We evaluate consumer response to sustainable packaging materials, designs, and messaging — balancing environmental credentials with shelf appeal.