Real Products, Real Homes, Real Feedback
In-Home Usage Testing (IHUT) is the gold standard for understanding how consumers experience your product in their natural environment. Unlike lab-based testing, IHUT captures the full usage journey — from first impression through repeat use — under the conditions that actually matter.
How IHUT Works
We recruit qualified consumers, ship your product to their homes, and collect structured feedback over a defined usage period. Data collection methods include online diaries, surveys at key touchpoints, and follow-up interviews for deeper insight.
Monadic & Paired Comparison Designs
We design IHUTs as monadic tests (one product per household), sequential monadic (multiple products in sequence), or paired comparisons — depending on your research objectives and product category dynamics.
What IHUT Measures
- Overall product satisfaction and performance against expectations
- Attribute-level ratings (taste, texture, efficacy, ease of use, etc.)
- Purchase intent and willingness to pay
- Preference versus current product or competitor
- Usage patterns including frequency, occasions, and sharing behaviour