Fast, Affordable Consumer Insight
An omnibus survey is the most cost-effective way to get nationally representative consumer data. Multiple clients share the cost of a single survey, each contributing their own questions. You pay only for your questions — not the sample, fieldwork, or data processing.
How Our Omnibus Works
- Submit your questions — as few as one, or a short battery
- We add them to the next omnibus wave alongside other clients' questions
- Fieldwork runs on a nationally representative sample (1,000-2,000 adults)
- You receive your data — cross-tabulated by demographics — within 5-7 working days
When to Use an Omnibus
Brand awareness tracking: Monitor awareness, trial, and usage on a regular cadence. Ad hoc questions: Test a quick hypothesis without commissioning a full study. Category tracking: Monitor market penetration, usage frequency, and brand switching. PR data: Generate consumer statistics for press releases and thought leadership.
South Africa Omnibus
Our flagship omnibus is nationally representative of the South African adult population, weighted by age, gender, race, province, and LSM. We field regular waves throughout the year with both online and CATI options.