Case Studies
Real-world examples of how research-driven insight has solved business challenges for South African and international brands.
A conjoint-driven pricing study revealed that the brand had over-discounted against a premium competitor. Repositioning recovered share within two quarters.
Win/loss research uncovered a hidden buying committee shift — IT security had entered the decision. The competitor had adapted faster.
Cross-country stakeholder research identified three segment-specific adoption barriers. Phased launch plan delivered 2.5x the original penetration target.
Voice-of-customer analysis traced a 9-point NPS drop to onboarding friction. The fix recovered NPS and lifted 12-month retention by 6 points.
Moving from pure scoring to coaching-linked feedback. Store-level customer experience scores improved by 18 points over 12 months.
Theory-of-change evaluation combined with qualitative tracking quantified programme outcomes for national treasury reporting.
Case StudyA composite case study showing how shopper research helped a mid-sized South African retailer shift category strategy and grow basket size.