Research Expertise Across Africa
Africa is not one market — it is 54 countries with vastly different consumer landscapes, languages, and infrastructure. Meraki Research is headquartered in South Africa and has deep Africa market research experience built from years of fieldwork across the continent.
South Africa Research
As our home market, South Africa is where our expertise runs deepest. We conduct research across all LSM groups, all 11 official languages, and all provinces — using online panels, CATI, face-to-face, and mobile methodologies.
Pan-African Research
We design and manage research programmes across sub-Saharan Africa including Kenya, Nigeria, Ghana, Tanzania, Ethiopia, and Mozambique. Our local fieldwork teams understand cultural nuances, language requirements, and logistical realities.
Multi-Mode Data Collection
Africa demands flexibility. We deploy face-to-face interviews in rural areas, CATI across mobile-connected populations, and online surveys in digitally mature urban markets — often combining modes within a single study.