Evidence-Based CSR Strategy
CSR research helps organisations understand whether their social responsibility programmes are delivering genuine impact — and whether stakeholders know about it. Meraki Research designs evaluation and perception studies that turn CSR from a cost centre into a strategic asset.
CSR Perception Studies
We measure how consumers, employees, investors, and communities perceive your CSR initiatives. Do they know about your programmes? Do they find them credible? Do CSR activities influence their brand preference or purchase decisions?
Programme Evaluation
We design evaluation frameworks that measure CSR programme outcomes against stated objectives — including community beneficiary research, before-and-after studies, and contribution analysis.
CSR Communication Effectiveness
Test whether your CSR messaging reaches and resonates with target audiences. We identify the channels, formats, and narratives that build credibility without triggering scepticism.