Professional Telephone Research
CATI (Computer-Assisted Telephone Interviewing) remains one of the most reliable data collection methods, particularly for populations with limited internet access, B2B audiences, and studies requiring interviewer probing. Meraki Research operates CATI facilities with trained multilingual interviewers across South Africa.
When to Use CATI
- B2B research where decision-makers respond better to live calls
- Population coverage in markets with low internet penetration
- Complex questionnaires requiring interviewer explanation or probing
- Callback management for hard-to-reach respondents
Our CATI Capability
Multilingual interviewers across all 11 South African official languages, predictive dialling, real-time quality monitoring, and integrated data capture with automated skip logic and validation.