Research-Driven Sustainability Strategy
Sustainability research reveals how your environmental and social commitments are perceived by the audiences that matter. Meraki Research helps organisations move beyond assumption-based sustainability strategies to evidence-based ones.
Consumer Sustainability Attitudes
We measure consumer attitudes toward sustainability, green products, and ethical brands — exploring the gap between stated intentions and actual purchase behaviour through conjoint analysis, MaxDiff, and attitudinal segmentation.
Green Brand Tracking
Track how your brand's sustainability credentials are perceived over time relative to competitors. Our green brand tracking measures awareness, associations, trust, and advocacy related to your environmental and social commitments.
Sustainability Communication Testing
Test sustainability messages, claims, and campaigns before launch. We evaluate credibility, emotional resonance, and risk of greenwashing perception across target audiences.
Employee Sustainability Engagement
Understand how employees perceive and engage with your sustainability initiatives. Engaged employees are your most credible sustainability ambassadors — or your biggest critics.