Research in the Palm of Their Hand
Mobile surveys meet respondents where they spend their time. In Africa, where mobile penetration far exceeds desktop internet access, mobile-first data collection is often the most effective and representative approach.
Mobile Survey Methods
- SMS surveys — short, structured questionnaires via text message
- WhatsApp research — conversational surveys and qualitative interactions
- USSD surveys — reaching feature phone users without internet
- Mobile web surveys — responsive online questionnaires optimised for small screens
When Mobile Works Best
Short surveys (under 10 minutes), time-sensitive tracking studies, diary research with in-the-moment capture, and reaching younger or mobile-first demographics.