The South African market is dynamic, complex, and constantly evolving. As we look towards 2026, the landscape for market research professionals is being reshaped by technological advancements, shifting consumer behaviour, and critical regulatory changes. To remain competitive and truly understand the pulse of the nation, insights leaders must be proactive in adopting cutting-edge methodologies and strategic frameworks.
Are you an insights leader, market research professional, or strategic planner operating in South Africa? The pace of change demands more than just keeping up – it requires foresight and the ability to innovate. This exclusive webinar, 'Market Research Trends in South Africa, 2026', is meticulously designed for you. We will delve into the unique challenges and unparalleled opportunities within the South African context, providing actionable intelligence that will empower you to optimise your research strategies, unlock deeper consumer understanding, and drive superior business outcomes. Don't just observe the future; shape it with the insights from this essential session.
What You'll Learn
- AI-Assisted Coding for Qualitative Data: Discover how artificial intelligence is transforming the speed and depth of qualitative data analysis, enabling richer insights from complex datasets and freeing up your team to focus on strategic interpretation.
- The Rise of Mobile Qualitative Research: Explore innovative methodologies for conducting impactful qualitative research via mobile platforms, capturing in-the-moment behaviour and authentic feedback across diverse South African demographics with unprecedented efficiency.
- Deep Dive into Township Ethnography: Understand best practices and ethical considerations for conducting meaningful ethnographic studies in South African townships, uncovering nuanced cultural insights and consumer needs that traditional methods often miss.
- Navigating Data Privacy under POPIA: Gain clarity on the latest interpretations and practical implications of the Protection of Personal Information Act (POPIA) for market research, ensuring full compliance and building crucial consumer trust in your data collection processes.
- Harmonising Sales Data with Research Insights: Learn strategies to effectively integrate your internal sales figures with market research findings, creating a holistic view that drives more precise forecasting, optimises marketing spend, and informs strategic business decisions.
Meet the Experts
This webinar is brought to you by the expert team at Meraki Research, a leading insights consultancy renowned for its innovative approach and deep understanding of the South African market. Our panellists bring a wealth of experience and diverse specialisations to the discussion.
From Meraki Research:
Senior Research Director: Bringing over two decades of experience in strategic insights, our Senior Research Director has spearheaded numerous national-scale projects, specialising in consumer behaviour, market entry strategies, and trend forecasting across various sectors.
Head of Innovation & Analytics: A pioneer in applying advanced analytical techniques and emerging technologies to market research, this expert will share cutting-edge approaches to data interpretation, predictive modelling, and insight generation, ensuring you stay ahead of the curve.
Qualitative Insights Lead: With a profound understanding of South Africa's diverse cultural landscape, our Qualitative Insights Lead excels at unearthing deep human truths, cultural nuances, and translating them into actionable business strategies that resonate with local consumers.
Register Now
Date: TBA — register to be notified
Don't miss this opportunity to equip yourself with the foresight and practical tools needed to excel in South Africa's rapidly evolving market research landscape. Secure your spot today and ensure you're at the forefront of innovation and strategic thinking.
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