Political Research Services
From voter surveys and public opinion tracking to campaign message testing and election forecasting — Meraki Research gives political campaigns and advocacy organisations the research edge they need.
Request a quoteOur Political Research Services
Voter Surveys & Political Polling
Understand what voters think — before, during, and after an election — with rigorous political polling and vot...
Learn more →Public Opinion Research
Measure and interpret public sentiment on the issues that matter. Our public opinion research gives government...
Learn more →Campaign Research & Strategy
Win elections and advance causes with research-driven campaign strategy. We help campaigns understand their vo...
Learn more →Election Research & Forecasting
Understand the electoral landscape before the votes are counted. Our election research maps voting behaviour, ...
Learn more →Political Ad Testing
Know whether your political ads will persuade or alienate before you spend your media budget. Our political ad...
Learn more →Voter Segmentation & Targeting
Not all voters are the same. Our voter segmentation research identifies the distinct groups that make up your ...
Learn more →Issues Research & Policy Polling
Policy wins elections when it speaks to real voter concerns. Our issues research maps the depth and contour of...
Learn more →Opposition Research Support
Turn opposition intelligence into electoral advantage. We test which attack lines land with voters, which back...
Learn more →Frequently asked questions
A stand-alone tracking poll can be in-field within 5 business days of sign-off, with topline results 48 hours after fieldwork closes. For election weeks we run accelerated waves with overnight turnaround, provided the questionnaire has been pre-approved.
Polling produces a probability picture of voter intent at a point in time, not a crystal ball. Properly weighted for likely turnout, representative sample, and late-decider behaviour, results are a strong directional guide. We're transparent about margin of error and about what conditions the model assumes.
We combine probability-based voter panels, voter roll sampling in jurisdictions where that's permitted, and random-digit dialling for landline and mobile. For harder-to-reach segments — young voters, rural voters, low-turnout communities — we layer in face-to-face recruitment. Sample sources are always disclosed in the methodology statement.
Yes. Political research is almost always confidential to the campaign or party that commissioned it. We sign NDAs before project kick-off and manage data with strict access controls. We never share one client's polling results with another, even inside the same election cycle.
We work with whoever commissions the research. Our role is methodological rigour, not partisan alignment. Where we accept a brief we refuse conflicting briefs from direct competitors in the same race for the duration of the campaign.